Confidential Proposal
Proposal - July 2026

Koru
Cleaning

New website build, hosting, maintenance and optional SEO, GEO and paid media strategy to generate leads and help you scale.
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02
The Situation

Your industry
has terrible
websites.

You said it yourself. Every cleaning company online looks the same: cheap templates, stock photos, zero trust signals. That is your opportunity. A high-end digital presence puts you in a category of one.

03
Context

Building from
the ground up

"To be honest, none. Everyone in my industry has poor websites."

- Sam Buster, Discovery Questionnaire
Koru Cleaning services commercial, residential, NDIS and B2B clients. The target is established companies with office space and location dependencies - not online businesses. The website needs to convert local decision-makers who value reliability above all else.
We will design and build a modern, tasteful, high-end website that positions Koru as the premium, trustworthy option in Melbourne's cleaning market. Then layer on SEO, GEO and paid media to drive qualified leads.
04
At A Glance

The numbers

80
Build Hours
5
Phases
8
Week Timeline
October 2026
$14,400 ex. GST
From $99/mo ex. GST
Hacker Kitchens, Future Advisory, Enervest
WordPress
05
Project Scope

Website
build

Phase 01

Discovery & Strategy

  • Competitor landscape audit
  • Target audience mapping
  • Site architecture and page planning
  • SEO keyword research (foundation)
  • Brand positioning workshop
10 hrs
Phase 02

UX/UI Design

  • Wireframes for all key pages
  • High-fidelity mockups (desktop + mobile)
  • Visual identity refinement
  • Colour palette and typography system
  • 2 rounds of design revisions
24 hrs
Phase 03

Development

  • Custom WordPress theme build
  • Responsive frontend (all breakpoints)
  • CMS setup for client-managed content
  • Contact and quote request forms
  • Speed optimisation (sub-2s load)
28 hrs
Phase 04

SEO Optimisation & Launch Prep

  • On-page SEO optimisation for all pages
  • Meta titles and descriptions
  • Schema markup (local business)
  • Google Business Profile optimisation
  • Page structure and hierarchy optimisation
10 hrs
Phase 05

QA & Launch

  • Cross-browser and device testing
  • Performance audit (Core Web Vitals)
  • Analytics and conversion tracking
  • DNS migration and go-live
  • Post-launch monitoring (48hrs)
8 hrs
Ongoing - Core

Hosting & Maintenance

  • Managed hosting (99.9% uptime)
  • Website maintenance and security updates
  • Daily backups and monitoring
  • SSL certificate management
  • Priority support
from $99 /mo ex. GST
Ongoing - Optional Highly Recommended

SEO + GEO Management

  • Ongoing on-page SEO optimisation
  • Local SEO and GEO strategy
  • Google Business Profile management
  • Monthly keyword tracking and reporting
  • Technical SEO monitoring
$2,500 /mo ex. GST
Ongoing - Optional Optional

Paid Media (Google + Meta)

  • Google Ads campaign setup and management
  • Meta Ads campaign setup and management
  • Audience targeting and optimisation
  • Ad performance reporting
  • Budget allocation and ROI tracking
$1,800 /mo ex. GST
06
Hours by Phase

Effort
breakdown

Discovery & Strategy
10 hrs
UX/UI Design
24 hrs
Development
28 hrs
SEO Optimisation & Launch Prep
10 hrs
QA & Launch
8 hrs
07
Investment Breakdown

Build cost

PhaseKey DeliverablesHoursInvestment
Discovery & StrategyAudit, research, architecture, brief10$1,800
UX/UI DesignWireframes, mockups, visual identity24$4,320
DevelopmentWordPress build, responsive, CMS, forms28$5,040
SEO Optimisation & Launch PrepOn-page SEO, schema, GBP optimisation10$1,800
QA & LaunchTesting, analytics, DNS, go-live8$1,440
Total Website Build80$14,400
Ongoing monthly services (all prices ex. GST):
Managed Hosting$99/mo
Website Maintenance$275/mo
SEO + GEO Management (highly recommended)$2,500/mo
Paid Media Management - Google + Meta (optional)$1,800/mo
Full Suite Monthly$4,674/mo
08
Total Investment
Website build
$14,400
ex. GST
80 hrs x $180/hr
Monthly ongoing
From $99/mo
ex. GST
hosting only, up to $4,674/mo full suite
09
Delivery Timeline

8 weeks to
go-live

Week 1-2
Discovery & Strategy
Competitor audit, keyword research, site architecture, brand positioning.
Week 2-4
UX/UI Design
Wireframes, high-fidelity mockups, visual identity. Two revision rounds included.
Week 4-6
Development
Custom WordPress build, responsive frontend, CMS, forms, speed optimisation.
Week 6-7
SEO Optimisation & Launch Prep
On-page SEO optimisation, schema markup, Google Business Profile, page hierarchy.
Week 7-8
QA & Launch
Cross-browser testing, analytics setup, DNS migration, go-live and monitoring.
Post-Launch
Ongoing Services
Hosting, maintenance, and optional SEO/GEO + paid media management.
10

Ready to
begin.

We have built premium websites for businesses like Hacker Kitchens, Future Advisory, Enervest and AES. Koru Cleaning is next.

Next Steps

  1. 1

    Review this proposal. Take your time, share it with anyone who needs to see it.

  2. 2

    Book a walkthrough call. We present live and answer any questions.

  3. 3

    Confirm scope and approve. We produce a formal agreement and invoice the first milestone.

  4. 4

    Kick off within 5 business days. Discovery begins immediately.

  5. ✉

    Contact: james@ven.com.au